Both L.L. Bean and Land’s End – typically recognized as brands for the unstylish and practical – are trying to amp up their images this fall. The labels are introducing collections that are targeted towards the younger consumer, with tighter fitting tops, lower rise pants, and the like.
None of the new pieces are drastically different from the classic looks for the brands. Rather, they are modern, updated versions of the classics for which L.L. Bean and Land’s End are known.
In another move aimed at attracting younger consumers, L.L. Bean and Land’s End have both introduced Twitter, Facebook, and YouTube to their marketing campaigns.
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L.L. Bean and Lands’ End Go for Vogue
